"We need to do whatever we can to increase membership,"
and,
"We need to stop all these mergers."
and,
"We need to stop all these mergers."
Unfortunately, both of these phrases are popular and hardly anyone seems to understand why they are wrong.
I think they're wrong, and I think we'll hasten our demise if that's the best we can do.
But I don't know how to get that message out there, and I have no idea how to start a conversation about how we can change course when I can't convince most people that our course needs changing.
1 comment:
I think you stated the solution yourself: "I can't convince most people that our course needs changing"
Work on ways to convince people that they are driving themselves off a cliff, and then you will have something to talk about.
Eliminating denial that there is a problem is the first step, finding a solution is the next, taking action is the third.
Point out to the members that what they are doing obviously isn't working, so they ought to try something else.
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